OLDHAM SHOW HOW TO REACH PEOPLE – EVEN IN LOCKDOWN
The coronavirus emergency has left us with all sorts of challenges, including how to remain connected with others and still benefit from being part of community. For heritage, arts and other charity organisations the question is how do we remain connected to volunteers and supporters? And how do these organisations continue to build their numbers in order to thrive during and after lockdown.
Take Part Oldham’s Volunteer Makers has launched during the most difficult time in our country’s post-war history, but it has hit the ground running and built engagement with local organisations, helped by Volunteer Makers.
Volunteer Makers embodies Tickbox’s “tech for good” ethos: Using tech creatively and strategically to connect communities, building engagement and allowing measurable benefits to flow.
The Arts, Heritage, Libraries and Music services in Oldham have got together to create Take Part Oldham, an online space using Volunteer Makers, that makes it easy to see what community activities local people can get involved in. What is significant is Take Part Oldham launched during lockdown. Take Part Oldham has 37 creative challenges running and has signed up more than 100 people (and rising) to take part remotely.
Music is an important part of the heritage, libraries and art grouping that makes up Take Part Oldham and one challenge asks people to stage an impromptu gig in their gardens at 4pm any day they choose.
The results are uploaded onto social media and as well as keeping up morale (and raising a few laughs) in these difficult times, the initiative links in the community with the arts in Oldham.
Another creative challenge gets people to post online book reviews: a great lockdown idea which not only encourages reading but builds engagement with Oldham libraries, who are tagged in by this virtual book club.
Keep fit meets the arts when Oldham Theatre Workshop’s Craig Harris holds a series of streamed daily warm-up exercises. The public can log on and warm up like a professional actor in a challenge that builds engagement with the theatre.
Lockdown means being inventive with challenges, but lots of people online with lots of time on their hands equals a great opportunity for reaching out and making connections with the public. Connections that should last even when the virus is vanquished. Connections that may last a lifetime.